Little Grey Bungalow
What a wonderful ad! And we still get Bird's Custard in Canada. I had a can around a few years ago and it looks just the same. I was no good at making custard out of it though.
Bird's Custard sounds like a euphemism for what birds leave on your car.
Bird's custard powder, invented in 1837 and still sold in the UK and still in the same tin. A cornflour(cornstarch ?) based powder mixed with boiled milk to make a sweet sauce, flavoured and coloured yellow. It is wonderful on steamed puddings, crumbles, pies and cold as trifle toppings. Most people of a certain age regularly ate custard with puddings with their school dinners(lunch)
The juxtaposition of fruit gelatin (jelly) and custard shown in the first recipe is peculiarly British; I find it only occasionally is US cookbooks and those usually from the teens and 20's.
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